Strategic Communications Leader | Brand Storyteller | Integrated Marketing Specialist
Aaron is a strategic communications leader with more than 24 years of corporate and agency experience, helping brands build meaningful awareness, shape positive audience experiences, and achieve measurable business outcomes. His work is grounded in deep discovery, thoughtful brand positioning, and the use of education‑led, compelling content to engage diverse audiences across all channels.
His expertise spans the full spectrum of communications—strategic communications, public relations, and marketing communications. Aaron previously served as Regional Communications Lead for Lenovo across ASEAN, where he shaped and executed communication strategies for one of the region’s most dynamic markets. Prior to that, he was a Business Leader within Visa’s Corporate Communications team, contributing to global communication initiatives for one of the world’s most recognised financial brands.
Throughout his career, Aaron has partnered with a wide range of organisations, from global technology leaders such as Adobe, Cisco, Intel, and Nokia, to financial giants like Visa, as well as innovative SMEs. His experience across owned, earned, shared, and paid media—including traditional media, social platforms, and online communities —enables him to design and deliver fully integrated communication and go-to-market strategies.
He is committed to creating brand experiences that resonate, build trust, and translate directly into tangible business impact.