Growth Leader | Strategic Advisor | Commercial Transformation Specialist
Maxime is a seasoned growth leader and strategic advisor with more than 20 years of experience driving large‑scale P&L growth and market transformation across APAC, the Middle East, and Europe. Known for bridging the gap between high‑level strategy and operational execution, he has a proven record of scaling multinational sales organisations—managing a US$50M P&L and leading 200‑person cross‑functional teams.
An expert in navigating complex, multi‑stakeholder commercial environments, Maxime has secured US$20M+ strategic agreements and revitalised dormant enterprise accounts for global leaders including Wipro, NTT, and ZTE. His deep regional footprint includes high‑impact partnerships with Singaporean institutions such as Singtel and IMDA, as well as leadership roles in regional turnarounds for organisations like Detecon and XL Axiata.
Today, Maxime applies his “entrepreneurial grit” as an independent advisor, focusing on market expansion and AI‑powered operational transformation. He remains at the forefront of innovation through his AI‑driven EdTech venture, Playbook, and his weekly leadership and strategy newsletter, Shaping Minds.
An active member of the INSEAD Admissions Committee, Maxime is committed to mentoring the next generation of high‑performance leaders and shaping the future of global talent.
