Business Advisory Leader | Executive Coach | Transformation & Learning Specialist
Juanita is a respected leader in business advisory, executive coaching, and executive education, driven by a clear vision: a world without underdogs—where every individual is empowered through quality learning experiences to contribute meaningfully and confidently.
Her expertise spans business strategy, transformation and planning, P&L growth, sales and marketing, and organisational development. As part of the founding leadership teams in her previous companies, Juanita played a pivotal role in scaling those businesses into market‑leading positions.
She thrives at the intersection of organisational transformation, technology, and workplace culture, and is energised by complex, nuanced business challenges that demand collaboration, design thinking, and the courage to embrace risk. Known for asking the “silly” questions that others avoid, she focuses on building the right foundations, uncovering growth opportunities, and unlocking long‑term value to create sustainable businesses.
Juanita is an Accredited Director of the Singapore Institute of Directors. She holds the WSQ Advanced Certificate in Learning and Performance, is a Certified Scrum Master, and a Certified Business & Life Coach through Mindvalley Evercoach.
Her work reflects a deep commitment to empowering people, strengthening organisations, and shaping cultures where individuals and teams can thrive.
